J. McLaughlin Men’s Fall Lookbook

Shot in the stunning Hudson Valley- I styled, art directed, and wrote copy for J. McLaughlin’s inaugural men's print catalog, reaching over 700,000 homes. Collaborating closely with our small but dynamic men's team, we also produced stills and video assets for web, organic, and paid digital campaigns. The lookbook was art directed by me and brought to life by Hemmert Studio.